Decor Magazine: Producing and Marketing Prints gives
all the information an artist needs to become self-publishing
or to choose a good printer, if he/she prefers that as an alternataive.
Sue Viders, through worksheets and check lists, lays out the
steps needed to go from being an artist to becoming a publisher.
A complete guide to creating, designing and marketing. The topics
covered include finding a publisher royalty schedules the
economics of publishing self-publishing production methods
market research clues to poster image selection market
positioning finding a printer finding a sales rep managing
your business and fulfillment. A resource section and index
provide easy access to the information you need.
Licensing
Art & Design by Caryn R. Leland
– Paperback: 128 pages Publisher: Allworth
Press; Revised edition (April 1, 1995)
Whether you are a designer, illustrator, photographer, or fine
artist, you can increase your income by licensing your creative
images. This book will show you how by providing expert coverage
of the following areas: how to protect your ideas with copyrights,
patents, and trademarks; a model licensing agreement; a negotiation
checklist to evaluate deals; how to maximize royalties; how
to find manufacturers and distributors; and licensing in cyberspace.
The revised edition now covers the licensing of multimedia and
electronic rights.
Visual artists will find this book to be an
invaluable reference. It provides insights,
advice, examples and resources; all intended
to help demystify the arcane world of art print
marketing. Barney Davey uses his experiences
and perspective culled from advising and observing
leading art publishers and print artists in
three decades to guide artists towards making
informed decisions. By learning to accurately
assess their resources, which results in making
wise choices, artists can eliminate many frustrations
by avoiding unproductive methods and lead themselves
to success in the print market.
The wealth of benefits for visual artists in
the print market include: secondary income from
reproducing originals into prints; third stream
income from licensing; greater awareness for
their work; growing their collector base; diversifying
their pricing and portfolio and keeping pace
with demand for their originals. Any visual
artist with the desire to enjoy commercial success
from the print market will find this book useful,
inspiring and informative.
From the Author: My purpose in writing
this book was to be able to reach more artists
than I would be able to through consulting and
workshops. When I began researching for my first
workshops, I found a lack of information on
the print market. After numerous suggestions
from artists and friends, I decided to write
the book. It is a culmination of the advice
I doled out to artists during the fifteen years
I worked for Decor magazine and Decor
Expo tradeshows. The print market can be
rewarding, and it can be cruelly punishing for
those not prepared to take it on. My goal is
to steer artists towards making the best decision
for themselves based on their own skills, abilities
and ambition.
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= author
available for art marketing consulting; click on name for contact
info
Producing and Marketing Prints
Publishing Your Art As Cards, Posters & Calendars
Licensing
Art & Design
How
to Profit from the Art Print Market
